GRAFT Projects

GRAFT Projects

Brad Pitts Studio

This studio was remodeled to incorporate Brad Pitt’s interest for multicultural references and the necessity to accommodate a hybrid lifestyle. They designed it so that living and working would be in the same. They created an environment that was flexible between professional and private life.

Graft used a contemporary fusion of traditional Japanese and European proportional systems. The house also incorporated with Chigaidana. This is a sort of cupboards, and is often the only bit of real furniture in the usual Japanese room.

KU 64



The typical environment of any dentist office makes you feel crammed and some say it puts you in a psychic state. Most people would agree that going to the dentist is not on their favorite things to do list. Graft came together with Stephan Ziegler, owner of KU 64, to design a new radical understanding of hospitals and well being and relaxation.

The incredible design makes you feel like you're in an A-list member’s club. This unique design is certainly not the usual ambiance associated with dentist offices. They also created a spa center as the waiting area. It was designed to resemble and outside sun deck.

The model of dune landscape with hills and valleys gives the customers a preferred privacy. The floors and ceilings reflect as a similar shape so that it can create space. The cocoon like spaces are filled with light, creating an elegant sense of flow and space. It makes even a session of root canal seem inviting.

Their goal is to let patients forget about their fears and relax in a way they would usually expect from a spa. Their mission states, “Why not embellish the reality, that a dental clinic provides beauty, health and wellness?

HOTEL Q

They have designed a new super lifestyle hotel in Berlin, named 'Q'. This 5-star hotel earns a spot on “Conde Nast Traveller's” roundup of best hotels for its inventive and striking design.

Thomas, Lars, and Wolfram are the trio behind designing this unique room experience. For the first time in a hotel, walls are no longer just the boundaries of a room but actual pieces of furniture. Therefore, guests can change their interaction with furniture and architecture. Wolfram commented, “It is as if the room has been formed by movement. The rooms at “Q” convey energy, tranquility and inspiration and remind you of futuristic cocoons.”

Some customers have described their experience as “Sleeping with your eyes open.” This hotel is made to feel like you are in a home. Stay in exclusive rooms where beds and baths melt together like ocean waves. The natural materials convey warmth, vitality and inspiration.

Moonraker

Moonraker was an exhibition designed for Volkswagen as a marketing incentive. Volkswagen employed graft because of their expertise in commercial advertising. The purpose is management’s recent drive to better understand the US car market.
There were 4 major questions asked:

1. How will Americans live tomorrow?

2. What new technologies are changing the way we live?

3. How will taste cultures develop?

4. What are the future conditions of our daily life?

Graft suggests that the increasing paradigm shift of the relationship between living and working the idea of a home will be changed. People long for convenience as well as safety. New technologies will open allowing more people to interact with space and information.

Graft will design and build according to their knowledge retrieved from the four questions. They will construct stages that will transform into visual communication.

The concept of Moonmaker is to provide a tangible and engaging experience representing the needs and desires of future Volkswagen customers. The architectural showcase will present the automobiles as the “driving way”.

The execution of the system will concern “Life Settings”. These settings will forecast futuristic lifestyle themes and scenarios for the year 2020. These life settings consist of four built environments: user types, interests, competencies and aesthetics.